Blog Posting
Influencer Marketing
Client: Kingmakers (BetKing)
Year: 2023
Industry: Gambling
Kingmakers is one of the leading Sports and Digital Entertainment platforms in Africa. Using innovative technology, delivered through online and agency platforms, Kingmakers brings fans and communities closer to the sports and games they love.
Client Goals:
Get 3,000 backlinks
Grow Domain Authority to 40
What we did
We prioritized a content marketing approach and created high-quality content for our brand, focusing on match previews and game predictions. We engaged key opinion leaders who are also sport journalists to blog across high-traffic platforms with Domain Authority above 40. Additionally, we employed micro influencers to promote all published content on social media. This approach allowed us to leverage their authority and reach, increasing the visibility and credibility of our content while driving targeted traffic and fostering engagement among our audience.
7,225
Backlinks
50
Domain authority score of 50
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