Delivered 5K preorders & 106M Impressions for smartphone brand
Influencer Marketing
Client: OPPO (Duo Libra)
Year: 2023
Industry: Electronics
OPPO is a consumer electronics and mobile communications company known for manufacturing smartphones, Blu-ray players, and other electronic devices. It was founded in 2001 and has since become one of the largest smartphone manufacturers in the world. OPPO is recognized for its innovative technology, sleek design, and focus on camera quality in its smartphones.
Client Goals:
Foster 5,000 pre-orders of the OPPO Reno 8.
Generate brand awareness to reach 3M people.
Create compelling stories around the brand's key message 'Level Up'.
Ensure the campaign's hashtag 'Level Up' trends 10 times.
What we did
We recruited 2 Micro Influencers and fostered UGC content with tweets asking our audience to share the most interesting grass to grace story they ever heard of using the hashtag #LevelUp2023. Additionally, we engaged 150 nano influencers who had over 3,000 followers to amplify and share their own stories. Furthermore, we created content themes for the nano influencers to promote the features of the phone, incorporating a call-to-action to pre-order.
5K
Pre-orders
130M
Total Impressions
32K
Mentions