Influencer Campaign for Truecaller Generated 192K App Installs

What we did

Our Influencer Marketing team was responsible for sourcing, outreach, briefing, influencer management, content review, post-production, monitoring content, and reporting to ensure we delivered an end-to-end campaign.

Prior to sourcing, we segmented our search into two core influencer tiers: Nano influencers to drive talkability, incorporate the brand's value propositions, and amplify content created by Macro influencers; and Macro influencers (skit makers) to create relatable content showcasing the product in use and establishing the brand's key message. Additionally, we launched a seasonality campaign (Truecaller Santa) aimed at rewarding new sign-ups with mobile data, fostering engagement, advocacy, and conversion.

Throughout the campaign, we strategically engaged micro influencers to ensure they were actively connecting with the brand and its core values, thereby adding significant value for the brand.